Secret Behind A Successful SEO

Have you ever heard anyone say that ranking on Google is hard work? And there just aren’t any SEO secrets that can help you boost your ranking?

Well, that’s not true.  And we have some search engine optimization secrets for you.

Search engine optimization (SEO) is about delivering relevant search results to users based on their online searches. The most relevant pages related to that search query will rank higher on the search engine results page.

A Digital marketing company in USA understands the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking.

Let’s take a look at some of the secrets behind a successful SEO:

Create landing pages for different locations:

Location plays a vital role in customizing your website content and SEO efforts. People are becoming increasingly smart about how they search the web and expect to receive the most relevant results for their local area.

Local landing pages can help you attract more of the right customers to your business because by targeting specific locations, you are narrowing down the pool of people you are likely to attract to your website.

To take advantage of this, make a list of the locality you want to target. Add these as your keywords. Reviews have a great impact on Google search results. Reviews are focused on the locality. Hence, when you add keywords that are locality based, you can have good results.

SSL Encryption:

An SSL encryption is a small but mighty SEO secrets tool to consider. Google introduced it in 2014, and it has grown in popularity ever since. The SSL encryption — or “HTTPS” — boost the security of your website. It’s great for SEO and will keep your visitors’ data safe when they land on your website. Consider activating an SSL encryption if you have an eCommerce website that requires users to enter a username, a password and credit card information to complete a transaction. Your website visitors might not know your site is encrypted with SSL, but you and the search engines crawling your website will. It doesn’t take long to implement, either. All you have to do is call your hosting provider.

Use customer reviews in your search results:

A customer review is an integral part of Google search results. Now, the question arises, how reviews are related to SEO. Almost 90% of the people click on the link which has good reviews. The success of an SEO depends directly upon how many people are clicking the link. Also, a lot of times a customer is confused with options. When he searches a query, there are 100s of search results. So, to solve this confusion he usually takes the support of the reviews.

If you want to gain an advantage over your competitors, then make a habit of asking for reviews from your customers.

Structured data:

A boutique agency will always take care of this. It helps Google decide what search results will appear. This is also referred to as Schema. A combination of ratings, images and locations will improve your site’s ranking and increase its chance of appearing above its competitors.

Take support of user-generated content:

Creating high-quality content on a regular basis can feel like a daunting task. So, why not let your audience take some of the pressure off your shoulders.

Here’s the thing: every piece of content your audience creates, from reviews to comments to guest articles, can help you advance your SEO efforts. Not only does user-generated content help you understand your customers better, but it can also boost your image and trustworthiness.

Understand Google’s Ranking Algorithm:

It’s no secret that Google is constantly changing its algorithm. They don’t always announce when a change is made; therefore it remains a bit of a mystery. This is still the biggest obstacle to SEO success. Moz has a Google Algorithm Change History that will help you research the changes. The Google Webmaster Central tool is also a good reference.