Dental Practice Marketing Strategy For 2019

If there’s one thing a dental practitioner should always remember is that dental marketing doesn’t have to be complicated to work on its marketing aspects. One has to understand that in dental practice we have a lot of important tasks like running the business side of our practice, managing everyday operations and treating our patients. With so much of work on over mind, it also takes on our time, attention, and budgets, and also the last thing we need is to have our marketing plan add to the needs of our work.

In fact, many of us would have observed that simple dental marketing plans actually get better results than complicated or difficult and costly ones. A simple plan can be started quicker and easier. Additionally, once they’re up for implementation and successfully running, simple plans are easier to test, measure, and amend or to rectify than that of other ones. Thus here we are discussing here some simple designed marketing concepts to show you simple dental marketing strategies that any dental practice can start using very easily and promptly. These are kind of hacks which are repeatable, highly-impactful strategies which helps you get the best return on your dental marketing time and money invested.

Let’s have a sneak through to these super simple but yet effective hacks:

Setting up a road map:

First of all we have to be very clear in what services we are offering. As offering only one hand service is not enough. You will have to have at least few of your talents listed and specialists jotted down. For example, special offers of discounts for basic checkup are unlikely to attract patients. Similarly, new patient promotions are better for startup practices than for busy existing practices looking to promote higher-value services. Thus, the first step to coming up with great dental marketing ideas is to decide where you want to go. Which categories of patients do you want? What types of dental procedures do you want to perform? What should be your specialization?  And more.

Proper Branding:

What do you need? Do you need your own brand awareness? Do you need more patients on same thing/surgery? Do you need different patients? If yes, you better follow some basic branding activities too.

One can get the leaflets ready to be distributed in the local area of network around. These leaflets can be of A4/A5 sizes, containing all the basic information like the name of your dental practice, address, number and of course your services. Apart from this one can also opt for having standees or display boards near the auditoriums/schools/ outside the NHS premises and many such places where e have potential crowd gathering happening across.

You can get more info on walking through this thought process right from joining the Dental association as well. By networking in there and socializing it also gives Profits on Facebook group where thousands of dentists can help each other build better practices. While participating such meetings you can carry business cards, some printed leaflets with all info under it. Also some specific health and safety signsyou have, please kindly try using them to spread much awareness.

Hiring an SEO Expert:

Dental practices should always have internal and external resources. Internally, who on your team is a gadget freak of a tech savvy person? Well this person will have relationships with local digital marketing agency Londonmay be of help for SEO? Your internal resources will discuss ideas to them and make a super landing page ready? Orthey introduce your dental practice work and make some Digital marketing strategies easier for you. Now when talking about externally, what contacts do you have with Digital marketing companies or experts in things like search engine optimization, search engine marketing, and Facebook ads for email marketing campaigns etc. While talking about the SEO things, the first important thing is a keyword match. Keywords matchwill not matter so much for mailing postcards/e-shots or newsletters, but they’ll play a crucial role for an on-site SEO

While keywords can seem like simple thing but they are exceptionally important. They should always be defined before you ever start writing the content of your write ups and all.It will likely feel clunky, like you dropped them in as an after-thought, one should only focus on planning and lets have an second specialty person assigned for the task.

Making your presence in Social Media:

Social media gives your dental practice another excellent way to reach out to potential clients or patients .To build or strengthen relationships. Now, when someone follows you on social media handles like Facebook, inatagram , twitter and more, they will not only be knowing about you and your practice work constantly, rather than six monthly or so. This social media connect will connect you with a lot many new potential clients and helps in maintaining the track of old ones too. Pay per click model works as well. The more good comments and start rating you receive from your clients, the more your practioner name is likely to appear in Google ranking.

Make sure you put your knowledge of your patients first, and use that information to connect with them on the platforms they are on. Use a combination of different strategies to be posted that works best for your practice and the targeted audience you want to attract. This is how you will start seeing an increase in appointments before you know the real source of it.

No matter which marketing strategies you choose to promote your dental practice, a great dental oriented marketing starts and ends with understanding your audience, including what offers are currently available to them and what appeals to their needs and pain points.What do you think of it now? How do you make sure your dental strategies are tailored to your audience?

Just do use any of the tips discussed above? Share your thoughts and questions in the message box below! Smile please J